Description
What is Web 2.0 and how is it being used within organisations? Why is it important for HR, and what are the challenges? What impact is Web 2.0 having? And what is its future?
CIPD commissioned researchers at the University of Glasgow School of Management to explore the relationship between the family of web-based technologies known as Web 2.0, and human resource management. Their report sets out a framework explaining how Web 2.0 technologies can be used for a range of people management purposes, including:
reaching out to the virtual generation for recruitment
learning and knowledge sharing
more effective communication with employees
negotiating with and motivating employees
supporting employees with new collaboration tools
involving employees in the innovation process and in key decisions
The CIPD research reveals the opportunities and also the risks that these technologies present, and offers guidance in developing policies. Ten case study examples show how some organisations are using Web 2.0 and managing the balance between engagement and control.
Benefits for you:
- ideas of how Web 2.0 can add strategic value to HRM
- survey evidence of its impact
- a useful glossary of relevant terms
Authors
Graeme Martin
Martin Reddington
Mary Beth Kneafsey
Reviews
To what extent does Web 2.0 represent a new idea? What potential does it have for HR? This timely research answers these questions and more about this exciting topic. It demonstrates how enhanced technological solutions can support and facilitate learning, recruitment, engagement and other HR practices. It advances thinking and can add real value to the HR profession.
Janice Caplan, Partner, The Scala Group, ACE Network of Europe