The course will be of value to anyone involved in recruitment and will be of special interest to those interested in learning new techniques in order to improve their recruitment processes.

The Internet can make the recruitment process quicker, cheaper and more efficient. However, the online recruitment market is complex and constantly evolving, so a certain level of knowledge is necessary if recruiters are to get the most out of the Internet as an effective recruitment tool.

By the end of the course, you will be able to:

• assess and evaluate the UK online recruitment market
• choose the best online recruitment advertising partner
• maximise the effectiveness of corporate websites as recruitment tools
• author online copy in order to get the best response to advertised vacancies
• assess the effectiveness of online recruitment activity 
• formulate the beginnings of an overall online recruitment strategy