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One of the key objectives of the Chartered Institute of Personnel and Development is the establishment, monitoring and promotion of standards and ethics for the profession. The Institute has therefore defined Standards across the whole spectrum of personnel and development, taking into account both generalist and specialist functions. These Standards set out to define what a professional working in people management and development should be able to do or should be able to understand, explain and critically evaluate, if he or she is to operate at a professional level, at a support level or at the level of an advanced practitioner.