Change your language, inspire your people

Nick Parker, from language consultancy The Writer, will get us thinking about the words we write at work.

He is a Creative Director at The Writer, one of the country’s largest language consultancy.They spend their lives training people to write more creatively and effectively in their jobs, and helping organisations get their message across in more interesting ways.

He’ll show you:

• Why things so often go wrong, with real examples of HR writing
• How we can change, by using a few simple techniques
• What this can mean for the bottom line, by showing us the numbers

Change your language, inspire your people.

The words we use at work are an opportunity: to surprise, engage and motivate our people.

Which is especially important when we’re involved in finding, developing and motivating future managers and leaders.

Yet all too often the language of HR lets us down: it’s cold, jargon-riddled and processy. It turns people off and turns them away. It’s time we looked at how to fix this.

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