Event details:
Hosted by HDA Associates Limited
Any effective talent management strategy is underpinned by the
ability of the organisation to effectively attract, engage and retain
organisational talent.This requires an aligned infrastructure and compelling leadership behaviours which together enhance the experience of candidates, new employees, established employees, and those transitioning out of the organisation.
Well-led organisations recognise that attracting and ensuring the ongoing engagement of organisational talent with the objectives of the organisation is enhanced by employing employer branding principles.
‘Employer Brand’ broadly touches on ‘employer of choice’, employer value proposition’ (EVP) and ‘unique talent experience’ concepts.
Ultimately, it’s about
a) better calibrating external reputation, increasingly linked to corporate social responsibility at one level (with focus on external
constituencies, including candidates and customers), and
b) the quality of the internal experience (staff and associates, including key talent).
The biggest problem with most employer brand strategies is that
they focus on image and neglect the underpinning leadership
behaviours crucial to ensuring an excellent internal experience. The other problem, of course, is that an organisation’s employer brand ‘exists’ warts and all, and glitzy marketing techniques may
ultimately come unstuck given the opinions and voice of individuals who are increasingly empowered and enabled to share their opinions.
Clayton Glen, Director at HDA Associates will explore the areas
necessary to understand the components that need to come
together to develop an effective employer brand strategy.