Ensuring Employer Reputation - From Recession to Recovery

Speaker(s):

Clayton Glen, Chief Executive at HDA Associates (London), and Director of CareerNet International (CNI).

Clayton has previously held senior HR, Talent Management and operational roles in the UK, the USA, continental Europe and in Southern Africa; in a range of industries, including chemicals/fmcg, automotive, e-commerce consulting and mobile technology. He has an MBA from the University of Wales, and has lectured in Human Resources Strategy on the same programme. Prior to joining HDA, he was Head of HR & Finance with a venture capital funded mobile technology start-up where he had accountability for building an international team in the UK and the USA. He joined HDA in mid 2003 as Operations Director, and was subsequently Commercial Director. He has an MBA from the University of Wales.

Event details: In the private sector, reeling from the impact of recession, instability across the world’s largest and most formidable organisations, high volume redundancies at all levels over the past 24 months, and black holes in pension fund balance sheets; a sense of staff dislocation and disengagement with corporate objectives is acute within many private sector organisations which have been fortunate to have survived the recession. In addition to diminished staff engagement, the recession will have strongly impacted the resiliency and ultimately wellness of staff in these organisations at a personal level. How staff experience and represent their organisations is more important now than ever before. In addition to these challenges, other key stakeholders: shareholders, customers, and the public have constantly developing impressions about the organisation that need to be actively managed.

In the public sector, (arguably bolstered to an extent during the recession by additional spending by the previous Government on public works to kick start the economy); one in five Britons now already work for the state; with one in nineteen within the NHS alone. George Osborne’s Emergency Budget Speech places this population in the spotlight for major cuts from 2010. This is a crucial economic population which Britain needs to have stay focused, engaged and resilient, and which needs to continue to both positively experience and professionally represent UK plc.

Exploring:

• Why worry about your employer reputation post recession
• What is the stake of your key stakeholders?
  • Shareholders
  • Customers
  • Joe Public
  • Talent targets
  • Engaged staff
  • Ex staff
• Reputation management ROI
• Learning from past up-markets
• Learnings from past down-markets
• The reality of the networked world
• The importance of connectedness:
  • The role of Corporate Social Responsibility (CSR)
  • The role of ‘Green’
  • The role of diversity
  • The role of generation
  • The role of a compelling employer brand
  • The role of empowerment
  • The role of staff engagement
  • The role of wellness and resiliency
  • The role of career self-ownership
• Dealing with an NHS-sized slur
• Recovering employer reputation from a BP-sized disaster

For more information:

• Email Jennie Cochrane, Central London Branch Administrator  

Contact phone number 07848 857111