The Future of HR Language

17 October 2012 18:00 for 18:30 start
Central London Branch

Subject area: 
Venue: Hays, 107 Cheapside, London, EC2V 6DN
Speaker(s): Nick Parker, Creative Director at The Writer

Nick’s helped all sorts of organisations make their words work harder: from cool brands like MTV, to global firms like PwC and regulatory bodies like Ofgem. He writes regularly about language in the national press, speaks at events, and wrote a monthly column for Director magazine about business jargon. Before joining The Writer he was deputy editor of The Oldie magazine. His short stories regularly turn up on BBC Radio 4. In a previous life, he was a cartoonist for Viz. Biog sounding clipped? That’s because he uses it a lot when he speaks at conferences and corporate events, where everybody tends to be Very Pressed For Time.

Teresa Ewington - Learning and development manager
Thames Water

The world of training to me is simple. It’s about two things, confidence and competence. When we achieve our best it’s because those two things come together. My vision has always been to deliver those components in a way that makes the most difference to the people it needs too. The other part of that vision it that at wherever possible, what they learn at work they take home to benefit their personal lives.

My working background has been varied. Ranging from Barclays Asset Finance where I learnt my grounding in performance management. Next, onto Her Majesty’s Inspectorate of Constabulary where I worked supporting the inspection and reporting of police training across England and Wales. From there to Surrey Police as Deputy Head of L&D. And now here at Thames Water as the Learning and Development Manager for the last two years. It’s here at Thames the most exciting challenges of my working career exist. Working for a company whose product literally keeps people alive is exhilarating and rightly comes with a great deal of responsibility.
Event details: Nick Parker, creative director at The Writer, will talk about the way HR is changing how it communicates in writing.

He’ll be joined by Teresa Ewington, learning and development manager at Thames Water, who’ll explain how they’re changing the way they write, and the effect it’s having on their organisation.

HR has one of the trickiest writing jobs in business: we often need to explain complex policies and procedures. But we’re also often communicating about things which are very personal to people.

HR hasn’t always been good at this – often having a reputation for writing that’s too complicated, formal or officious.

But business writing is changing. And there’s now an opportunity for HR to lead the way in changing how businesses communicate – and even change the culture of organisations along the way.

Teresa Ewington will join Nick to talk about the journey Thames Water has been on with its writing – the impact it’s had, and the successes and challenges along the way.
Praise for Nick’s previous CIPD talks:
  • 'Made me realise how grateful I am to learn about a company that truly values the power of language.’
  • ‘The talk given by Nick was very inspiring.’
  • ‘A very engaging speaker.’
  • ‘It was to the point and effective. Overall an excellent workshop.’
  • ‘A fascinating topic.’
  • ‘The speaker was very engaging and humorous.’
  • ‘It’s great to have learning events which involve personal skills rather than technical skills and expertise’
Nick’s helped all sorts of organisations make their words work harder: from cool brands like MTV, to global firms like PwC and regulatory bodies like the Financial Ombudsman Service. He has recently finished a four-continent ‘world tour of writing workshops’ for a client, training over 4,000 people along the way. He writes regularly about language in the national press, speaks at events – most recently at The Economist’s Big Rethink conference – and lectures on brand language at the University of East Anglia. Before joining The Writer he was deputy editor of The Oldie magazine. He is also the author of a collection of short stories, which the Guardian described as ‘astonishing... proof that the short story is still a public good’. Which was nice of them.
For more information:
  • Contact phone number 020 8612 6324  
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