Breakfast seminar: social and digital media for employee engagement

SPEAKER: Tracy Playle

Tracy Playle is Director of Pickle Jar Communications and specialises in the use of social and digital media to engage with individuals and groups. Before establishing the company in 2007, Tracy worked for the University of Warwick in a number of communications roles, including work to support internal communications and a role that included a significant amount of change communications and employee engagement through a period of merger with the University. She then became Head of Research-TV where her career began to move towards digital media productions and online communications. During her time at Research-TV she collaborated with the team at jobs.ac.uk to develop new approaches (particularly through online video) for staff recruitment in the university sector. 

Tracy now divides her time running workshops for organisations to help them understand how to manage social media and integrate it into their engagement activities, and writing strategies for communications and marketing initiatives, as well as overseeing development of online materials.

Newcastle University Business School has kindly agreed to host the breakfast seminar.

Social and digital media are fundamentally changing the way in which we communicate with and reach out to each other. We live in a world where organisations that aren't transparent and responsible are rapidly revealed and held to account online. We live in a world where we can't simply tell people that we're great, we have to show them.

Social and digital media have a key role to play in transforming the way in which we approach recruitment and employee engagement. In this energetic session we'll look at everything a HR professional needs to know about the opportunities and pitfalls:

Knowing what your employees (and others) say about you online;

Low-cost methods of transforming your recruitment materials for a web-savvy world;

Headhunting and attracting new talent to your organisation;

Use in internal communications and understanding the cultural 'readiness' of your organisation for this shift.

Tracy Playle is our guest speaker. Her website is: http://www.picklejarcommunications.com/about/tracyplayle/

• Email Tony Leather