We recently held our first breakfast seminar on a bright sunny morning where we were able to take in the amazing view from the newly developed Newcastle University Business School.
Mmmm..... Pickles for breakfast......
Following breakfast supplied by our kind hosts, Tracy Playle, founder and Director of Pickle Jar Communications, delivered an inspiring presentation on digital and social media, adopting particularly engaging delivery methods such as You Tube clips, visual displays and diagrams and recruitment ads. Tracy used her marketing and communications background to successfully apply principles and concepts to the HR profession, demonstrating that implementing digital and social media is not just about policies and acceptable use but can be a medium for recruitment, branding, internal communications and knowledge sharing.
The seminar was packed full of information and Tracy provided many sources of further research including website addresses, case study examples and book titles. Two crucial points emerged from Tracy’s presentation. Firstly, trust is vital to the successful implementation and use of digital and social media; and secondly, before embracing digital and social media an organisation should first determine where their comfort level is and then take small steps to get to where they want to be.
Click here to view the event Social and Digital media for Employee Enagement.
Breakfast is good for you....
Feedback from the seminar was extremely favourable and we are now considering potential topics and speakers for our next breakfast seminar so please look out for further details in 2012.