How we promote HRD
Our far-reaching promotional campaign will ensure that HRD 2013 delivers a high-quality audience. Here’s how:
Direct Mail
Using the unique and exclusive data resources of the CIPD a multi-phased direct mail campaign will target over 100,000 key decision-makers.
PR
A dedicated PR campaign and liaison with prominent industry journals to provide editorial coverage for both Conference and Exhibition. Specifically there will be authoritative and in-depth coverage of the event by People Management the industry’s leading title, with its readership of almost 200,000.
Web
Extensive coverage on the CIPD website and through other electronic media.
The event website is key to delivering exhibition pre-registrations and, in addition it will enable visitors to plan their time at the event by accessing exhibitor profiles and even arrange an appointment in advance.
Social media
We promote the CIPD HRD Exhibition through all the main social media sites. Keeping our audiences up to date on the latest event news. Visit our social media page to find out more.
Exhibition ticket inserts and advertising
Over 400,000 inserts in leading trade journals. Supporting the ticket inserts will be a fully integrated advertising campaign.
Exhibition preview newsletter and exhibitor vouchers
A printed newsletter featuring exhibitor vouchers will be sent to all pre-registered visitors and conference delegates outlining the major features and attractions of the exhibition.