Direct Mail
Utilising our unrivalled and exclusive data resources, a multi-phased direct mail campaign will target thousands of key HR decision-makers.
PR
A dedicated PR campaign and liaison with prominent industry journals will provide editorial coverage for the exhibition. Specifically there will be in-depth coverage of the event in People Management Magazine of which has a readership of almost 200,000 individuals.
Web
There will be extensive coverage on the CIPD website as well as the HR Software Show pages. The event website is key to delivering event pre-registrations and helping visitors plan their time at the event through exhibitor lists and profiles.
Exhibition ticket inserts
Thousands of exhibition tickets will be inserted into leading trade journals.
An electronic ticket with clickable urls will also be distributed to all exhibitors for them to distribute to their own personal database of contacts
Exhibition preview newsletter
A newsletter and voucher book will be sent to all pre-registered visitors and conference delegates outlining the major features and attractions of the exhibition.