Our extensive promotional campaign will ensure that the HR Software Show’s reputation for attracting a consistently high quality audience will be both maintained and enhanced for 2007. Here’s how...
Direct Mail
Using the unique and exclusive data resources of the CIPD there will be a comprehensive direct mail campaign aimed at key industry specifiers and buyers.
PR
A dedicated PR campaign and liaison with prominent industry journals to provide editorial coverage for both Conference and Exhibition. Specifically there will be authoritative and in-depth coverage of the event by People Management the industry’s leading title, with its readership of almost 200,000. The coverage in People Management will culminate in an extensive preview of the Exhibition.
Web
Extensive coverage on the CIPD website and through other electronic media. The event website is key to delivering exhibition pre-registrations and in addition on-line registration visitors will be able plan their time at the event by accessing exhibitor profiles and even arrange an appointment at the show.
A continuous promotional campaign aimed at exhibition pre-registrations including an exhibition preview and email reminder messages highlighting the benefits of attending.
Exhibition ticket inserts and advertising
Over 200,000 exhibition tickets will be inserted into leading trade journals. Supporting the ticket inserts will be a fully integrated advertising campaign.