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This article raises more questions than answers for me:
- What is the difference between purpose and mission?
- If there is no difference, then surely all employees should be aware of what the organisation is trying to achieve?
- Is it really the role of the employer to define the tasks needed to achieve the purpose and mission or should they simply specify outputs and leave the employee some discretion in how they get there?
- Isn't IIP predicated on communicating purpose down the organisation? If so, how can an employer be IIP accredited and not share purpose?
Interested to hear other people's opinions on this!

Anna Meller