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Special interest forum network seminar

Thursday 20 November 2008

Venue: Meeting Room 8.1, Local Government House, Smith Square, Westminster, London, SW1P 3HZ

Adopting new technology can present less-technologically savvy organisations with a challenge, but pulling out all the stops to retain an attractive employer value proposition (EVP) is crucial to overcoming recruitment difficulties, delivering great organisational performance and staying ahead of the competition.

With a younger generation coming through who use Web 2.0 technology as a means of communication to interact with people on an everyday basis, there is also growing pressure on employers to tap into this latest recruitment concept.

There has been much hype about virtual world technology and the use of social networks, such as Facebook and Linked In as recruitment tools. And while some organisations have implemented virtual worlds like Second Life to engage with candidates in a unique and powerful way and are using social networking sites as a mechanism for targeting potential job-seekers, the CIPD’s annual Recruitment, Retention and Turnover Survey (2008) shows that in reality the practice of these more advanced online methods are still in their infancy.

Despite this apparent slow take-up of Web 2.0, it is however bringing positive results for those employers who are already taking advantage of the benefits it can offer. As well as increasing the organisation’s profile, Web 2.0 is cost-effective and presents employers with market intelligence, to help inform employer brand and resourcing strategies.

Objectives

This event will:

give you an overview of how you can use Web 2.0 to attract and recruit key talent to your organisation
share legal advice with you to ensure that your approach to recruiting via Web 2.0 is legally compliant
provide you with a couple of practical case studies which will demonstrate how organisations are taking advantage of this latest technology
give you the opportunity to network with our expert speakers and fellow HR professionals

Programme

09 45	Registration and coffee
10 00	Chair's introduction Rob Farace, Head of Resourcing, Cancer Research UK
10 10	Speaker: Andrew Gordan, Director of jobs.ac.uk Web 2.0 and e-recruitment strategies: the key to 'attracting the best' New methods smart employers use to attract high calibre staff, improve efficiencies and reduce recruitment costs shift in use of traditional recruitment adverts to brand buidling and signposting Web 2.0 developments on employers own sites e.g. videos, online applications (any others to add?) targetted jobs boards social networking phenomena creating talent pools Measuring effectiveness of e-recruitment campaigns
10 40	Speaker: Peter McCracken, Deputy Director of Human Resources at The University of Nottingham Case study: Practical applications of Web 2.0 for their recruitment practices
11 10	Q&A Session
11 25	Coffee break and networking
11 40	Speakers: Jonathan Barnes and Sara Mansoori , Barristers at 5RB Web 2.0 and recruitment - some legal issues Online background checks: areas of 'risk' The public domain and online 'privacy' Candidate consent: opting-in and opting-out Online headhunting Precautions for recruiters
12 10	Speakers: Isabelle Hung, Head of National Resourcing, Yell and David Coombs, Regional Head of Digital, TMP Worldwide Maximising your recruitment brand through Web 2.0 technologies Impact of virtual worlds and virtual world strategies for recruitment Utilising advanced PPC networks Networkign via social media
12 40	Q&A session
13 00	Lunch, networking and close

Location map

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Booking

Please download the booking form, complete and return with payment - details on the form. A VAT receipt will be given to delegates on registration with their delegate pack

Delegates wishing to attend Developing and retaining talent to maximise performance, which is taking place in the afternoon, are entitled to a £10 discount on the total cost