Through an extensive marketing campaign, we take a multi-channel approach to ensure the campaign has wide coverage and strong response rates, attracting a high-quality audience who are serious about making a purchase with you and your organisation.
Direct mail and emails
Using the unique and exclusive CIPD database of over 140,000 CIPD members, direct mail packs and emails are sent to over 200,000 individuals throughout the duration of the campaign. In 2014 alone, one million targeted emails were sent out to 250,000 individuals across nine waves.
"...one million targeted emails sent out..."
Feature in all all relevant trade magazines including People Management, HR Magazine, HR Director, Management Today, Manchester Evening News Business Supplement, Grapevine, Recruiter, and more.
A dedicated, closely monitored PPC and SEO campaign is set up to encourage website traffic from Google and a dedicated website within the CIPD website. This is further boosted by traffic from the conference area of the website.
Web banners and editorials on the CIPD website and other external ebulletins and websites (including HRZone, emedia and more)
Online banners on relevant trade websites/emails including People Management, Management Today, HR Magazine, Changeboard and Grapevine.
We promote the event through all the main social media sites including Facebook, Twitter, LinkedIn, Google+ and more. We ensure active promotion throughout the year, including messages focused on pre-registration/booking appointments via the website. Feeds are regularly monitored and plenty of messages are retweeted and shared from exhibitors.
"85,300 Twitter followers and 86,000 LinkedIn followers"
Various press releases are utilised to promote the show in the build-up, released to our exclusive database of media contacts, along with more than 78,000 contacts subscribed to receive CIPD press releases.