Direct mail and emails
Emails are highly-targeted using a variety of methods, including personalisation along with constant use of A/B testing to ensure we gain the strongest response rates and ensure awareness of the event. Direct mail is utilised in a similar fashion, employing personalisation. Our direct mail and email campaign further benefits from a unique database of over 140,000 CIPD members you won't target at any other event.
Features in all all relevant trade magazines including People Management, Payroll Professional, HR Director, Pay and Benefits, Payroll World and more.
We run a dedicated, closely monitored PPC campaign, set up to encourage website traffic from Google.
A regularly updated CIPD microsite, content rich and SEO optimised to attract a variety of website traffic – including those who are not familiar with the CIPD or the exhibition.
Detailed editorials on the CIPD website, along with other external websites, including HR Zone, emedia and more.
Online banners on relevant trade websites/emails including People Management, Payroll Professional, HR Director, Pay and Benefits, Payroll World.
Exhibition ticket/postcard insertsExhibition tickets/postcards are inserted into leading trade journals.
We promote the show through all the main social media sites including Facebook, Twitter, LinkedIn, Google+ and more. We ensure active promotion throughout the year, including messages focussed on pre-registration/booking appointments via the website. Feeds are regularly monitored and plenty of messages are retweeted and shared from exhibitors.
We also encourage a social buzz online in our exclusive CIPD community forum, along with relevant discussions via LinkedIn. This is further supported by various blogs created in the build up to the show.