How do we attract our audience?

Through an extensive marketing campaign, we take a multi-channel approach to ensure the campaign has wide coverage and strong response rate, attracting a high-quality audience who are serious about making a purchase. Here’s how:

Direct mail and emails

Direct mail and emails are targeted using the unique and exclusive CIPD database of over 140,000 CIPD members.

Print advertising

Feature in all all relevant trade magazines including People Management, Payroll Professional, HR Director, Pay and Benefits, Payroll World and more.

Website activity

A dedicated PPC and SEO campaign have been set up to encourage website traffic from Google and a dedicated website within the CIPD website.

Web banners and editorial on the CIPD website and other external ebulletins and websites (including HRZone, emedia and more)

Online banners on relevant trade websites/emails including People Management, Payroll Professional, HR Director, Pay and Benefits, Payroll World.

Exhibition ticket/postcard inserts

Exhibition tickets/postcards will be inserted into leading trade journals.

Social media

We promote the Recruitment Exhibition through all the main social media sites including Facebook, Twitter, LinkedIn and Google+.

CIPD Learning and Development Show

Exhibitor sales brochure

Join us in 2017! The exhibitor brochure gives you all the information you need to make an informed decision to exhibit with us.