How to write a persuasive business report
This factsheet was revised in October 2015.
What is a 'business report'?
A business report is a document in which the author analyses a business issue and gives recommendations based on that analysis. It may also be referred to as writing a business case or a manager’s briefing.
HR practitioners are likely to write business reports to summarise their investigations into a particular situation (for example to explain a difficulty in attracting particular talents during the recruitment process) or to support a proposal to introduce a new initiative (for example when introducing a new learning and development programme).
Students are likely to be asked to write a business report as part of their studies, usually as a piece of assessed work. Such reports differ from an essay because they have a much more structured approach.
Reports written by students and HR practitioners will have a similar format, apart from a literature review. It’s unlikely that a report written for a business audience would need a literature review, although there could be some circumstances in which this would be appropriate.
Login or register for a free account to continue reading this factsheet and to learn about:
- What is a 'business report'?
- The importance of writing persuasive business reports
- Planning the report
- Collecting relevant information
- Understanding the report structure
- Presenting the report
- Further reading.