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Guide:

Employer branding: a no-nonsense approach

Resource summary

A practical guide which starts from first principles to show HR practitioners how to develop and communicate an employer brand. It is based on the collective experience of many different organisations – from a range of sizes and sectors – who shared their experience in a CIPD programme of research. The report distils the knowledge and learning points of the people involved. In-depth case studies illustrate practice in organisations including Scottish Power, Kings College NHS Trust, the British Library, Orange, Lakeland, and Paperchase.
Published October 2007

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