Employer branding: maintaining momentum in a recession

This guidance reflects the challenges organisations face in recession and is based on content gathered at roundtable discussions with practitioners, consultants and academics. It provides practical pointers to help navigate employer branding in the current context. The guidance encourages employers to do more with less and put an end to “employer branding-lite” as a quick fix for an organisation's challenges. It includes case study examples from a range of organisations including Broadway (a homelessness charity), Paul UK, The British Library and E-on.

Published June 2009