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Good communication is always important and a key driver for employee engagement. In the current economic climate a strategic approach is the only way to move beyond superficial engagement into trust and into creating the authentic organisation employees, clients, customers and society demand today. While certain practices can help, without the right climate of openness and transparency underpinning communication, sustained engagement cannot be achieved. Because communication is about behaviour and is not an output, it will only build trust if it is consistent. Fundamentally, communication is about managing relationships and needs to be built into the fabric of organisational life. This practical tool for CIPD members will help you to: Understand the key elements of a strategic approach to employee communication. See the mutual benefits of a close coalition between communication activities and HR strategy. Identify how strategic your organisation is in your employee communication efforts.
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