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Research:

Employer branding: the latest fad or the future for HR?

Resource summary

What is employer branding? Where has it come from? Does it really work? How do you get started? And what is its future and the outlook for HR?

In this report eight leading commentators address these questions and reflect on the future of employer branding and HR.

Contributions from:

  • Helen Rosethorn and Job Mensink - Employer branding: more than just a fashion statement?
  • Dr Shirley Jenner and Stephen Taylor - Employer branding: fad or the future for HR?
  • Glyn House - The changing world of employment brands and HR
  • Simon Barrow - The future of employer branding and HR
  • Suneal Housley - Harnessing shift
  • Professor Graeme Martin - Employer branding: time for some long and 'hard' reflections?
 Published July 2007

The page you want to access is a CIPD member benefit.

You can get immediate access by joining today! By becoming a member today you'll have access to all member benefits until 30 June 2013.