Employer branding and total reward

This is the final report from research by the CIPD and Mercer into how organisations are managing to align reward and the employer brand, and the benefits they can derive from doing so. It aims to help HR, reward and branding professionals develop their own employer branding offering that links strongly to their reward approach.

It can help you to:

• gain buy-in from other members of staff
  
  
• develop cross-functional working relationships focused on ensuring these concepts mutually support one another throughout the business
  
  
• navigate your way during economic recovery by offering examples of ways in which remaining true to your employer branding and reward strategy can help to position your company positively for the upturn.