Research Report

Managing an age-diverse workforce: what employers need to know

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Managing an age-diverse workforce: what employers need to know

Published February 2015

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This research report is in three parts and provides two different perspectives.

Part 1 synthesises qualitative data to describe what people feel and experience when working with age-diverse colleagues and gives employers important new and unique insights that will help them to nurture more productive workforces and avoid conflict.

The key research questions included:
  • understanding how age-diverse employees believe their organisation to be
  • examining the key benefits and challenges of an age-diverse workplace
  • understanding what organisations can do to support age diversity from an employee

Part 2 provides a summary of interviews drawn from organisation case studies organisations: Enterprise, HMRC, McDonald’s and Santander, conducted during spring and summer 2014.

Part 3 draws conclusions and sets out recommendations.

"Employee life stages are becoming ever more distinct and employers need
to tap into these stages if they are to get the best out of their people
and deliver to their customers in ways that make business sense."

Content of the report


Introduction and research approach

Part 1

Summary of key findings

Research findings

  1. Work priorities across age groups
  2. Awareness and perceptions of age diversity
  3. Benefits and challenges of an age-diverse workplace
  4. The role of organisations in supporting age diversity
  5. The extension of working life
Part 2 – Organisational case studies

Part 3 – Conclusions
  • Part 1 research sample
  • Part 1 focus group discussion guide

View the earlier report Managing and age diverse workforce: employer and employee views