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Research:

The impact of mergers and acquisitions on employer brands: research report

Resource summary

Mergers and acquisitions place unique pressure on the deal between individuals and their employer. With this in mind, the CIPD commissioned Bernard Hodes Group to investigate the impact on the employer brand of the process of change brought about by a merger or an acquisition.

This report outlines the findings of the research, offering practical help for employers in maintaining an engaged workforce in the planning and integration stages of a merger or acquisition, with wider application for any major change or business transformation programme.

Published November 2009

A summary of this report is also available.



 

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