Research Report

Neuroscience in action: applying insight to L&D practice

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Neuroscience in action: applying insights to L&D practice

Published November 2014

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This report forms part of the CIPD’s programme of research exploring how findings from behavioural science are influencing the HR and learning and development (L&D) profession. It reveals how several high profile organisations have used insights into how the brain works to enhance learner engagement, improve customer service and reduce staff turnover and training costs. It also offers L&D and HR practitioners an overview of what neuroscience is, as well as practical advice on how to implement effective neuroscience techniques with minimal investment.

Case study organisations:

  • Allens
  • BT
  • Ftness First
  • Imperial College Healthcare NHS Trust
  • SABMiller
  • Unum
  • Volvo
  • Welsh Ambulance Service NHS Trust

"Used effectively neuroscience is a very helpful tool to enhance learning transfer
and facilitate sustainable change. But it is important to remember that it is
only one frame of understanding human behaviour, not the only method"

Content of the report


1 The value of neuroscience to the L&D community
2 Developing neuroscience expertise
3 Using neuroscience in practice
4 Benefits and challenges
5 Advice for practitioners


Appendix 1: Five ‘no-brainers’ from neuroscience research
Appendix 2: Additional reading
Appendix 3: Glossary of key terms

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