Shared purpose and sustainable organisation performance

This report is designed to help stimulate thinking about the benefits of creating a shared sense of purpose within organisations and is aimed at those in strategic HR roles and organisational leaders. It is based on the findings from a literature review, data from the CIPD’s Employee Outlook survey (May 2009) and includes a detailed illustrative case study.

The report looks specifically at:

• the concept of shared purpose in organisations
  
• what creates a strong sense of shared purpose
  
• the benefits that a strong sense of shared purpose can bring
  
• how shared purpose might contribute to sustainable organisation performance
  
• how shared purpose works in practice, with an example from the RNLI.