This report explores parents' views of apprenticeships and highlights the importance of parents' understanding to the value and potential for apprenticeships to be regarded as an alternative to university.
Apprenticeships are particularly important in today’s labour market as employers increasingly ask for job-specific skills and work experience. The business case for employers to invest in apprenticeships is clear and policymakers have committed substantial public funding to this.
"About half of respondents that don’t think apprenticeships have the same status
as a university education think that more employers offering apprenticeships
would help make them believe that apprenticeships are a good career option."
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