This report on a joint survey by Penna and the CIPD looks at the impact of generational diversity and how organisations are benefiting from the skills and motivations of different generations. The report:
- examines why generational diversity matters
- describes the four generations: Veterans, Baby Boomers, Generation X and Generation Y
and what organisations can do to attract and engage them
- discusses why the generations misunderstand each other
- offers Top Ten Tips for creating a winning strategy.
Case studies examine practice in BNP Paribas, Google, Brunelcare, B&Q, McDonald's and P&G.