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Survey Report:

Gen up: how the four generations work

Resource summary

This report on a joint survey by Penna and the CIPD looks at the impact of generational diversity and how organisations are benefiting from the skills and motivations of different generations. The report:

  • examines why generational diversity matters
  • describes the four generations: Veterans, Baby Boomers, Generation X and Generation Y
    and what organisations can do to attract and engage them
  • discusses why the generations misunderstand each other
  • offers Top Ten Tips for creating a winning strategy.

Case studies examine practice in BNP Paribas, Google, Brunelcare, B&Q, McDonald's and P&G.

To view this resource register for a free account

Sign up for a Free CIPD Website Account to Keep Reading. It takes just 2 minutes to sign up for a free CIPD website account, giving you access to hundreds of factsheets and guides. You'll find the website registration box on the right hand side of this page.