Employer Branding

Employer branding promotes the attributes and qualities, often intangible, that make an organisation distinctive, promise a particular kind of employment experience and appeal to those who will thrive and perform best in its culture. You’ll find here information on defining and establishing an employer brand and becoming an employer of choice.

11 resources currently available for Employer branding: Factsheets, Podcasts, Guides, Research, Practical tools, Event summaries

Introduction

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Event highlight

CR for HR Professionals Conference

7 February 2012, London

This new conference will give you invaluable advice on how HR can achieve business goals through a well thought-out CR strategy. Hear how leading organisations have used CR to improve employer brand and engage employees.

Resource highlight

Employee Outlook: Autumn 2011

This quarter's survey of employee attitudes shows that employers that neglect concerns about trust in senior leaders, stress in the workplace or job satisfaction risk losing their top talent.

Employer branding - Access cutting edge resources

Factsheets (1)

Employer brand
February 2012
Introductory guidance covering what employer branding is and why it matters for HR. Looks at developing a brand and how organisations benefit. Includes the CIPD viewpoint.

Podcasts (2)

Employer branding - podcast episode 18
April 2008
Just what is employer brand? And how does HR go about building it? We visited one major DIY retailer to hear about their approach, and got an overview of the CIPD's research on this burning issue.
Building authentic organisations - podcast 40
March 2010
In this month's podcast we use new research on the impact of mergers and acquisitions on employer brand to explore the idea of organisational authenticity. What does authenticity look like, why is it fundamental to building trust and what threatens it?
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Guides (2)

Employer branding: maintaining momentum in a recession
June 2011
Based on content gathered from practitioners, consultants and academics, provides practical pointers and case studies to help navigate employer branding in the current economic context.
Employer branding: a no-nonsense approach
June 2011
A practical guide to developing and communicating an employer brand.

Research (3)

The impact of mergers and acquisitions on employer brands: research report
June 2011
Research commissioned from Bernard Hodes on the impact on the employer brand of the process of change brought about by a merger or acquisition.
Employer branding: the latest fad or the future for HR?
June 2011
Eight leading commentators offer their reflections on the future of employer branding and HR.
More Employer branding in Research

Practical tools (2)

Your employer brand: keeping it real through mergers and acquisitions
March 2011
A selection of recommendations, best practice insights and activities to help with planning and carrying out the different tasks in an M&A integration process.
Employer branding: your online companion for the journey
March 2011
An interactive tool providing practical guidance for all stages of the process of developing and implementing an employer brand.