Employer Branding

Employer branding promotes the attributes and qualities, often intangible, that make an organisation distinctive, promise a particular kind of employment experience and appeal to those who will thrive and perform best in its culture. You’ll find here information on defining and establishing an employer brand and becoming an employer of choice.

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Event highlight

Recruitment Conference

19-20 June, London

Understand how to attract top talent and reduce your costs by developing a successful direct recruitment strategy. Flexible tickets are available for this event.

Highlighted resource

Employee Outlook: Winter 2012-13

This quarter's survey of employee views reveals a worrying deterioration in employees' confidence in their ability to feed views upwards, particularly in the public sector.

Employer Branding - Access cutting edge resources

Factsheets (1)

Employer brand
September 2012
Introductory guidance covering what employer branding is and why it matters for HR. Looks at developing a brand and how organisations benefit. Includes the CIPD viewpoint.

Podcasts (2)

Employer branding - podcast episode 18
April 2008
Just what is employer brand? And how does HR go about building it? We visited one major DIY retailer to hear about their approach, and got an overview of the CIPD's research on this burning issue.
Building authentic organisations - podcast 40
March 2010
In this month's podcast we use new research on the impact of mergers and acquisitions on employer brand to explore the idea of organisational authenticity. What does authenticity look like, why is it fundamental to building trust and what threatens it?
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Guides (2)

Employer branding: maintaining momentum in a recession
June 2009
Based on content gathered from practitioners, consultants and academics, provides practical pointers and case studies to help navigate employer branding in the current economic context.
Employer branding: a no-nonsense approach
October 2007
A practical guide to developing and communicating an employer brand.

Researchs (3)

The impact of mergers and acquisitions on employer brands: research report
November 2009
Research commissioned from Bernard Hodes on the impact on the employer brand of the process of change brought about by a merger or acquisition.
Employer branding: the latest fad or the future for HR?
July 2007
Eight leading commentators offer their reflections on the future of employer branding and HR.
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Practical Tools (2)

Your employer brand: keeping it real through mergers and acquisitions
March 2010
A selection of recommendations, best practice insights and activities to help with planning and carrying out the different tasks in an M&A integration process.
Employer branding: your online companion for the journey
January 2005
An interactive tool providing practical guidance for all stages of the process of developing and implementing an employer brand.