Case studies

Raising standards in HR - CIPD and Maxis leading the way in Asia

"Maxis were really impressed by the robustness of the assessment process - it was really stretching yet very enjoyable."

Business in Asia today is highly complex and ambiguous – more than ever, HR professionals must be agile to apply their expertise to really deliver for their organisations. For Maxis, Malaysia’s biggest telecommunications provider, being first to market is essential to its commercial success. Their people strategy involves investment across their support functions, including HR, to ensure the business is supported by the very best.

Susan Gleave, SGM, Head of Maxis Academy and Talent Management sets the scene, ‘We wanted our HR teams to really appreciate what great HR looks like but recognised that we needed to look beyond Asia for inspiration. The CIPD have set the gold standard for professionalism within HR and were the obvious partners for developing our HR practitioners’.

Maxis sponsored their HR teams through Experience Assessment – an HR development programme which benchmarks HR practitioners against the CIPD’s HR Profession Map and results in the award of Chartered or Associate membership of the CIPD. Experience Assessment involves a rigorous assessment process conducted by senior HR practitioners who really know what it takes to be successful in HR in Asia. It invites HR practitioners to demonstrate their ability to connect with the organisation, develop business insights and deliver HR that has a real impact. Following the assessment, individuals receive a detailed development. report, which highlights strengths and provides inspiration for their continuing professional development. Susan Gleave commented, ‘We were really impressed by the robustness of the assessment process – it was really stretching yet very enjoyable. It encouraged people to celebrate their achievements in HR and has generated a real sense of pride and confidence amongst the HR team’.

For Maxis, Experience Assessment has given them confidence that their HR people are among the best, ‘The CIPD has given us access to a credible international standard for exceptional HR and we are very proud to know that our HR teams match up to that gold standard’ adds Gleave. For organisations, Experience Assessment highlights themes across HR teams and Maxis are already using these insights to inform their development plans for the function, ‘With the CIPD’s HR Profession Map, we have access to an inspiring and practical framework to support HR capability development’.

Maxis are already seeing the benefits from Experience Assessment, ‘We are already seeing a positive difference in how people are partnering with the business. It has encouraged a real shift in mindset – helped them stop and think about what they do, the impact they’ve had and the value they can bring to Maxis’. Changes are happening across HR teams too, ‘It has helped our HR, Talent and OD teams to really gel. The shared experience has really enhanced our identity as a function. It has been an enjoyable and enriching experience for everyone.’ For organisations looking to invest in their HR talent, the advice from Gleave is simple, ‘Just do it’. She concludes, ‘We’re confident that our work with the CIPD will help us retain top HR talent in Asia and are delighted to be the first business in Malaysia to have the professionalism of our HR teams officially recognised by the CIPD.’

'With the CIPD's HR Profession Map, we have access to an inspiring and practical framework to support HR capability development'