With the age discrimination legislation coming into force in only two days' time, confusion still abounds about how it will affect job adverts. After 1 October, can you still advertise for someone with eight years' experience, for example? Will terms such as "energetic", "young" or "dynamic" be deemed illegal?

To help our readers and advertising clients, PM, with the help of law firm Mishcon de Reya, has put together a practical and concise guide spelling out everything from liability of employment agencies to terms and language that should be avoided.

For businesses, there is a checklist of issues that need to be considered when recruiting, including details such as the use of images in adverts.

Our clients will be sent an electronic version of our guide, Avoiding Age Discrimination in Job Adverts and Recruitment, which can also be downloaded here.

PM was the first magazine in the UK to refuse to publish job ads containing age restrictions, a decision taken way back in 1996. As the market-leading title for top-quality HR jobs, we will work with recruiters to help them stay on the right side of the new law - by publishing advice on best practice, and updating this as test cases work their way through the employment law system.