• Winners of the 2012 CIPD People Management Awards announced

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  • 18 Oct 2012
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Insurance company RSA scooped the top prize as well the award for employee engagement at last night’s CIPD People Management Awards.

The organisation picked up the award for employee engagement after using an impressive array of tactics to boost staff engagement, as well as taking home the award for overall winner of the night.

The judges were impressed by RSA’s shift from low staff morale, disappointing financial returns and talent recruitment struggles just five years ago, to feel able to claim to be “the world’s most engaged insurance company”.

The firm reported significantly improved engagement ratings (mean scores rose from 3.80 in 2008 to 4.34 in 2011, using Gallup’s Q12 methodology) and was able to demonstrate the impact this has on the business.

This ability to highlight a positive correlation between a team’s engagement levels and customer satisfaction, as well as new business growth, proved the value of its employee engagement programme.

RSA’s turnaround hinged on recognising the capability of its own leaders, the judges heard.

The employer was among 14 winners recognised for HR excellence in categories including building HR capability, which was won by Fujitsu Services Limited, change management, scooped by Sunderland City Council, and performance and reward, which was won by Cornwall Council (see full list of winners below).

Peter Cheese, chief executive at the CIPD and member of the final judging panel, said: “At a time when an average of less than four in 10 employees reports being engaged at work, RSA provides a positive example of how and why employee engagement levels should be a focus of improvement for employers.

"We know that strong employee engagement drives higher productivity and better business outcomes and it was great to see this demonstrated via RSA’s work.”

Winners in the categories for organisational best practice, including new awards for corporate responsibility and managing HR across boundaries, were:


Building HR capability – Fujitsu Services Limited
Change management – Sunderland City Council
Corporate responsibility – Marks & Spencer
Employee engagement – RSA
Health and wellbeing – Merlin Homes Ltd
HR innovation through technology – Royal Bank of Scotland Group – UK Retail
Managing HR across boundaries – Welsh Government
Organisational learning – Scottish Water
Performance and reward – Cornwall Council
SME HR initiative of the year – Rocco Forte Brown’s Hotel
Talent attraction and management – Barclays Bank Plc


The Michael Kelly Outstanding Student Award (extended this year to include all levels of qualifications, intermediate and foundation level) winners were:


Michael Kelly Outstanding Student Award, Intermediate and Foundation level - Becky Shailer, Kent County Council
Michael Kelly Outstanding Student Award, Postgraduate level - Amy Selway, Transport for London


The first CIPD Special Achievement Award went to the London Organising Committee of the Olympic and Paralympic Games (LOCOG) for mobilising more than 200,000 staff, volunteers and contractors to deliver a spectacular event.





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Comments (6)
  • I agree with Steve Oliver.  We were finalists and without sounding like sour grapes - it seemed that the majority of winners were of public sector/large company status.  I won't be applying again as I felt that we weren't a well known enough name.

  • It was a wonderful evening, I was highly commended runner up and all the companies were very deserving of their places. Some fantastic talent for the future for everyone to keep their eyes on!

  • Interesting all the 2012 winners were public limited companies or local authorities how about CIPD recognising SMEs in 2013 who's HR & L&D budgets are miniscule in comparison yet are contributing as much to developments in HR and represent 80% of the businesses in the UK.

  • @Sonia.<br/>Some interesting reading on the winning entries can be found at www.cipdpmas.co.uk/2012-winners-brochure

  • Yes, I agree.

  • It would be really useful to know what the companies had done specifically that lead to them winning the awards that they have. There's nothing like sharing