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Social media – no longer a risk to be managed? – podcast 60
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01 November 2011
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Philippa Lamb introduces the podcast by pointing out that more and more organisations are recognising the value of social media to their success.
Random House, a publisher, was an early adopter and Neil Morrison, Group HR Director, explains the value of social media and how Random House uses it to market their products to different groups of readers.
Richard Sedley, Director at customer experience consultancy, Foviance and Course Director for Social Media at the Chartered Institute of Marketing, explains how companies approach social media and having taken the first steps often find that they have bitten off more than they can chew. Listen to Richard explain how he allays their fears and how most organisations are involved, whether they know it or not, inspite of any policies they may have in place. You can almost hear Neil nodding in agreement, Random House has legal guidelines, but no HR policy governing social media. Listen to Neil explain his organisation’s enlightened approach and why it works. One or two hiccups have come to light, but were not beyond a little education.
At Informa, Alison Chisnell, Group HR Director of this conference and publishing company, explains how they have ‘dipped their toe in the water’ of social media and are still educating their employees on how to use it effectively. Alison is an enthusiastic networker, following Twitter HR site, #connectingHR, running her own blog, researching ideas, keep up to date and even using it for recruitment. She is however, careful about what she posts.
Neil takes the view further, stressing the community involvement and personal development he derives from chatting to people he would not normally meet. He emphasizes the knowledge-sharing aspects of social media, making it sound rather like CIPD Communities.
Philippa asks about reliability of information. Listen to Neil’s reply.
Company intranets can be used, as at Aviva, to speed up processes. Hear to Richard explain how this worked to save time by anything from a month to a year. He goes on to give the pros and cons of using social media – well worth noting!
Being clear about what you want to achieve is important says Richard. He goes on to explain where to start and how companies are beginning to share their digital journeys, whether successful or unsuccessful.
One hundred million people are on Twitter and although publishing is ahead of the curve, but there is still a need for education.
Read the speakers' biographies
A good away to get started in social media is to have a look at our HR Communities website. Here you can ask questions and network in a safe and welcoming environment.
Go to CIPD Communities
Acas has some factsheets on social media:
Workplaces and social media: The implications for Employment Relations
Social media and its impact on employers and trade unions
Promoting employment relations and HR excellence
Next month we will be discussing the challenges for HR in 2012 and the impact of the Olympics.
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