Measure the success and impact of your youth engagement/development programmes to help highlight the value and returns on your workforce investment to employees, leaders and investors.

In order to most effectively champion the importance of engaging with young people to colleagues, business leaders and investors you must be able to provide evidence of your returns on investment. There are four main questions that will help you to define which areas of your programme you need to measure:

  • What are the aims and objectives of your project/programme? This is important to understand so you can measure your progress against these targets. Setting these targets and measuring against them helps you to decide where to focus your efforts, and whether you're being effective against your objectives.
  • Who is responsible for managing and using the data? It is important that the management and use of the data is the responsibility of a team or person who looks after the quality of the data. This means that anybody using the data is able to ensure they are using the most up to date version, and that it is stored securely.
  • What information do you currently collect about apprentices, interns or those on work experience placements? It's important to know what information you currently collect about your workforce, including apprentices, interns or those on work experience placements. Do you know their average age? Level of qualification? Do you monitor your workforce diversity?
  • What information will help you to meet the objectives of your programme? Making sure that metrics are relevant and useful is important as data management can be very resource intensive. Ensure that you are collecting data that is appropriate and of acceptable quality before it is used to inform decision making. Concentrating on setting key performance indicators (KPIs) will help you to focus on measuring what matters most to your organisation.

You and your organisation

Implement some robust measurement techniques to understand the impact that your youth engagement strategies have on your business, including performance and productivity measures. This will help develop your own unique 'business case' which can be shared with colleagues across the business, investors and, where appropriate, publicised to customers. Find out more about the CIPD's Valuing your Talent research series and watch this space for more details on how to apply this specifically to investment in young people – coming soon.