Policy Report

The match factor: good practice in Apprenticeship recruitment

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The match factor: good practice in Apprenticeship recruitment

Published October 2014

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Apprenticeships are a great way for employers to nurture their own talent and provide an excellent route for young people to enter the labour market when starting out in their careers as they allow an individual to train on a job and gain qualifications at the same time. Despite this, there are still a lot of misconceptions around Apprenticeships amongst employers, individuals and parents. Furthermore, many employers still argue that they struggle to recruit the ‘right’ candidate into their roles and at the same time there is a concern that not all Apprenticeships are of the same quality and offer the same opportunities.

This research, supported by the National Apprenticeship Service, sheds some light on those issues, looking at the role of learning providers and recruitment practices and how mismatches between the supply of Apprenticeships and the demand for Apprenticeships can be improved. To address this we have come up with a clear set of recommendations for everyone involved.

Contents of the report:

  • Policy challenges
  • Challenges for employers: is there sufficient demand for Apprenticeships?
  • Challenges for candidates: do young people feel engaged with Apprenticeships
  • Challenges for learning providers: how to improve the match between the vacancy and getting the right candidate
  • Recommendations for action

The CIPD’s Apprenticeships that Work guide provides further expert guidance to employers of all sectors and sizes on introducing an Apprenticeship programme into their organisation.