Employer branding

• We partnered with Mercer to explore how organisations are aligning reward with the employer brand
• See the first findings
• Read the final report
  
  
• We carried out research into the effect of mergers and acquisitions on the employer brand. The research was undertaken by Bernard Hodes on behalf of CIPD and involved a range of case study organisations who have been through changes of this kind.
  • Read our report
  • View our practical tool
    
    
• A Hot topic report provides tips for practitioners on maintaining momentum on employer branding. It's based on roundtable discussions with HR professionals, academics and consultants and includes illustrations of practice in case study organisations.
  • Download the Hot topic
    
    
• We an interactive tool designed to help HR practitioners and other professionals involved in developing or implementing an employer brand. It includes practical guidance, self-assessment questionnaires, action checklists, and sources of further information.
  • Go to the tool
    
    
• In October 2007 we published Employer branding: a no-nonsense approach. This report provides clear guidance and frameworks for how HR practitioners can develop and define an employer brand and then communicate it to both potential and existing employees.
  
  It includes case studies illustrating practically how a variety of organisations have used their employee brand to attract, retain and/or engage both potential and existing employees.
  • View the guide
    
    
In July 2007 we published  Employer branding: the latest fad or the future for HR?,  a collection of essays from leaders in the field on what they believe is the future of employer branding and the HR function. Each has provided a personal and professional perspective.
• View the report
   
• A joint publication with the DTI and Best Companies, Achieving best practice in your business: high performance work practices - linking strategy and skills to performance outcomes, was published in February 2005. It includes a survey of CIPD members and case studies from a sample of companies from the Sunday Times 100 best companies to work for 2004.
  • View the publication
    
    
• Our 2003 report Branding and People Management: What's in a Name? is no longer in print, but a summary is available to view. CIPD members can also borrow the report from our Library.
  • View the summary
  • Visit the CIPD Library

Contact details

• Rebecca Clake, Adviser