Employer branding: a no-nonsense approach

A practical guide which starts from first principles to show HR practitioners how to develop and communicate an employer brand. It is based on the collective experience of many different organisations – from a range of sizes and sectors – who shared their experience in a CIPD programme of research. The report distils the accumulated experience, knowledge and learning points of the people involved. In-depth case studies illustrate practice in organisations including Scottish Power, Kings College NHS Trust, the British Library, Orange, Lakeland, and Paperchase.