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File type: PDF
File size: 726k
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A practical guide which starts from first principles to show HR practitioners how to develop and communicate an employer brand.
It is based on the collective experience of many different organisations – from a range of sizes and sectors – who shared their experience in a CIPD programme of research. The report distils the accumulated experience, knowledge and learning points of the people involved.
In-depth case studies illustrate practice in organisations that include Scottish Power, Kings College NHS Trust, the British Library, Orange, Lakeland, and Paperchase.