Employer branding

Outlines what employer branding is and why it matters for HR. Looks at developing a brand and how organisations benefit. Considers the value proposition and employee segmentation. Includes the CIPD viewpoint.

Employer branding episode 18 Just what is employer brand? And how does HR go about building it? We visited one major DIY retailer to hear about their approach, and got an overview of the CIPD s research on this burning issue.

Just what is employer brand? And how does HR go about building it? We visited one major DIY retailer to hear about their approach, and got an overview of the CIPD's research on this burning issue.

Based on content gathered from practitioners, consultants and academics, provides practical pointers and case studies to help navigate employer branding in the current economic context.

Report of the eighth Voice and Value event held on 14 March 2008, organised jointly by the London School of Economics, CIPD and London Metropolitan University.

Details of CIPD research into the latest thinking and practice on branding.

The Chartered Institute of Personnel and Development (CIPD) today launches new guidance on employer branding to reflect the challenges organisations face...

Continued investment in the employer brand during the recession is crucial as negative perceptions of the organisation 'in the bad times' can cause lasting...

CIPD Employer Branding Conference 4 December 2008, London / 9 December 2008, Birmingham In competitive markets a reputable brand can act like a magnet,...

See the seminars taking place at our Spotlight on Employer Branding Conference in May 2009 in London.

The CIPD Spotlight On Employer Branding Conference offers you the opportunity to see how other organisations have successfully utilised the potential of employer branding.