Employer branding

Outlines what employer branding is and why it matters for HR. Looks at developing a brand and how organisations benefit. Considers the value proposition and employee segmentation. Includes the CIPD viewpoint.

Employer branding episode 18 Just what is employer brand? And how does HR go about building it? We visited one major DIY retailer to hear about their approach, and got an overview of the CIPD s research on this burning issue.

Just what is employer brand? And how does HR go about building it? We visited one major DIY retailer to hear about their approach, and got an overview of the CIPD's research on this burning issue.

Research commissioned from Bernard Hodes on the impact on the employer brand of the process of change brought about by a merger or acquisition. With a link to the full report for CIPD members only.

Based on content gathered from practitioners, consultants and academics, provides practical pointers and case studies to help navigate employer branding in the current economic context.

Report of the eighth Voice and Value event held on 14 March 2008, organised jointly by the London School of Economics, CIPD and London Metropolitan University.

British Airways is seeking to minimise disruption from a possible Easter strike by asking baggage handlers and ground staff to volunteer to be retrained as cabin crew.

Lloyds Banking Group chief executive Eric Daniels yesterday denied claims that senior employee bonus payments were linked to cutting more members of staff.

All political parties may be forced to set quotas to boost the number of women and minorities in their ranks, it has emerged.