This report on a joint survey by Penna and CIPD looks at the impact of generational diversity and how organisations are benefiting from the skills and motivations of different generations. The report:
- examines why generational diversity matters;
- describes the four generations:
Veterans
Baby boomers
Generation X
Generation Y
and what organisations can do to attract and engage them;
- discusses why the generations misunderstand each other;
- offers Top Ten Tips for creating a winning strategy.
Case studies examine practice in organisations like:
- PNB Paribas
- Google
- Brunelcare
- B&Q
- McDonalds