Finding hidden motivators

Overview

Last Published  01 August 2012

People display their hidden motivators in everything they do - making choices at work, at home or in the shops. This tool shows new managers how to easily search for five categories of hidden motivators: ego, status, pride; fear, safety, security; social, leisure, pleasure; money, value, profit; and peak personal achievement or challenge.

Tool aim
  • To show managers how to easily search for five categories of hidden motivators.