Setting goals, aims, objectives, standards and targets


Last Modified  11 August 2016

People often get confused when they’re preparing objectives, and they end up creating aims instead (like tasks or targets). This can cause problems later, when they realise they have not been specific enough. The terminology surrounding the setting of standards can be confusing. Generally speaking, all individual objectives should derive from overarching organisational objectives or goals. There may be some specific personal development objectives for each person. In most cases, these will still link into the organisation’s strategy. It may be helpful to remember that, in handling performance problems, most objectives come from reflection and analysis around: 
  • problems 
  • processes
  • practices
  • people. 

Tool aim
  • To provide guidance on setting objectives as part of managing performance problems.