Anyone who wishes to maximise the benefits of coaching and mentoring for his or her organisation. Anyone who needs to know how to develop a coaching culture and encourage managers to use a coaching style of leadership.

Coaching and mentoring is becoming a strategic lever for competitiveness and profitability. Organisations aim for managers to be coaches and aspire to achieve a coaching culture which raises many questions that are addressed in this course.

What are the differences between coaching and mentoring? How can they be organised for maximum benefit and to contain costs? Can all managers be manager-coaches? What dilemmas face a manager-coach, or an internal coach? What is a coaching culture? How do you achieve this? Is it right for all organisations?

By the end of the course you will be able to:

• understand the different applications of coaching and mentoring and identify which of them is appropriate for your organisation and when to organise coaching and mentoring to maximise efficiency and effectiveness
• identify when to use internal coaches and mentors, how to train them, how to manage and monitor success and deal with possible conflicts
• position your organisation to develop a coaching culture, identify the barriers and know how to overcome them
• understand different leadership styles and when they are appropriate
• identify the skills, abilities and attitudes required to be a successful manager-coach