Any manager or director, in any business function, who has a genuine interest in developing creativity and innovation in his or her organisation.

Creativity and innovation are the lifeblood of an organisation. This course explores ways of developing and fostering creative talent at individual, group and organisational level. It aims to develop skills in building work environments and releasing and guiding creative energy in the workplace. Using psychological principles and research this course provides a unique opportunity to learn how developing creativity and innovation can drive economic performance, employee involvement, and effective organisational change.

By the end of the course you will be able to:

• influence the contextual and organisational features that act to enhance or inhibit creativity and innovation
• describe and assess the characteristics and qualities associated with employee innovation in the workplace
• further develop the skills associated with creative thinking and innovation in yourself and in others
• support and promote creativity and innovation in workgroups and teams
• recognise and develop the relevant managerial competencies and behaviours that enhance employee innovation
• demonstrate how technology can be used to enhance idea generation
• devise a practical action plan to enhance innovation in your organisation.