DAY 1

Attracting people to your organisation

Analysing the labour market 

• understanding strategy and how to link recruitment strategy with business strategy
• widening the candidate pool by targeting different groups of candidates
• designing effective internal recruitment procedures

Marketing strategies

• projecting your organisation
• developing an employment brand
• trends in recruitment advertising
• developing a recruitment advertising strategy
• ensuring that your procedures are candidatefriendly
• recruitment and the Internet
• building key relationships across the recruitment market.

DAY 2

Diversity

• ensuring that your recruitment processes encourage diversity
• understanding how to combat hidden and unintentional discrimination, including age discrimination

Assessing the candidate

• HR and line managers as partners
• drawing up a performance profile that helps candidates self-select and helps you identify the candidate who will make a distinctive contribution to your organisation
• handling volume recruitment
• using psychometric tests and assessment centres
• induction, follow-up and evaluation.