Recommended for:
Managing and Marketing L&D
is recommended for L&D practitioners responsible for the strategic provision of learning and development to their organisation and those who want to develop their knowledge and skills in how to market their services within their organisation.
Outsourced and/or externally-based consultants who want to learn the skills and knowledge required to market their services to clients and prospective clients will also benefit from this course.
Course overview:
In today’s competitive environment the L&D function must be able to compete on equal terms with outsourced and external learning and development providers.
Managing and Marketing L&D is a 1-day course that will enable you to justify the resources of an internal L&D function and provide a rationale for a significant return on investment for the organisation - putting you in a better position to market L&D services to your business partners.
Course benefits:
By the end of the Managing and Marketing L&D course, you will be able to:
- build the status and credibility of your L&D team
- apply the principles of marketing to L&D services
- assess your L&D team’s marketing mix
- identify the relationship between learning needs and marketing
- conduct a learning and development audit
- benchmark your L&D team.
Additional information:
Managing and Marketing L&D is provided in-house, which is a cost-effective approach if you have a number of people who require training. You choose where and when you want our trainers to deliver. We will also tailor the course content to suit your precise organisation needs.
To speak to an advisor about your particular requirements call our In-house team on +44 (0)20 8612 6202.
Course title:
Managing and Marketing L&D
Duration:
Duration
Dates and prices:
Sorry we do not have any information on upcoming dates online at present. For information on the next available dates please contact our customer service team on +44 (0)20 8612 6207.
Managing and Marketing L&D is provided in-house, which is a cost-effective approach if you have a number of people who require training. You choose where and when you want our trainers to deliver. We will also tailor the course content to suit your precise organisation needs.
To speak to an advisor about your particular requirements call our In-house team on +44 (0)20 8612 6202.
Cost, profit or outsourced basis?
- differentiating cost centres, profit centres and outsourced provision
- the right financial basis for your organisation’s needs
Establishing and managing a budget
- traditional versus alternative budgeting methods
– zero-based
– project-based
– incremental budgeting
- conducting a cost benefit analysis
- the range of external sources for L&D funding and accessing appropriate funding for your organisation needs
Costing learning and development solutions
- fixed and variable costs
- market rates for external providers
- the opportunity costs of those involved
- break even analysis
- conducting a cost benefit analysis
Presenting your business case
- what is a proposal?
- writing a business case
- demonstrating the financial and non financial justification and rationale for your business proposal using a range of techniques:-
– payback, payforward, added value, cost reduction, cost avoidance, return on Investment
- what makes a winning proposal?
Practical skills development
- presenting a proposal
- demonstrating your skills in communication,
- persuasion and influencing skills
- demonstrating your business understanding
- applying key learning skills to assess your development
– self-assessment, reflective thinking
– giving and receiving peer feedback
– constructing development plans.