L&D practitioners responsible for the strategic provision of learning and development to their organisation and those who want to develop their knowledge and skills in how to market their services within their organisation. Outsourced and/or externally-based consultants who want to learn the skills and knowledge required to market their services to clients and prospective clients.

In today’s competitive environment the L&D function must be able to compete on equal terms with outsourced and external learning and development providers. It must also be able to provide a justification for the resources of an internal L&D function and provide a rationale for a significant return on investment for the organisation.

An increasingly significant capability for L&D professionals is the ability to market learning and development services to their business partners.

By the end of the course, you will be able to:

• build the status and credibility of your L&D team
• apply the principles of marketing to L&D services
• assess your L&D team’s marketing mix
• identify the relationship between learning needs and marketing
• conduct a learning and development audit
• benchmark your L&D team.