At this year’s CIPD Annual Conference we launched our new Profession Map the next evolution in our framework for evolving the profession and championing better work and working lives. To me the new profession map is a step-change upwards in capability, and impact – and a renewed focus on showcasing the value of people experts. Below I’d like to share a few thoughts on why I am so excited by its launch.
So what’s new about the map?
As an institute the CIPD is privileged to define practice and help its members to develop and grow as professionals. Front and centre of this is our Profession Map, our framework for building the profession. Our new profession map, which we’ve just launched, is an exciting update that brings in important new thinking regarding the future of the people professions, and what professionals can do to be more effective. Central to new thinking is the emphasis of the new Profession Map on impact and value and not activity.
We know that historically the profession has suffered from chasing best-practices taking a “copy and paste” approach without respecting the nuances that come in to play as context, purpose, people and systems vary. In the new map there’s a different focus, not on activities but on impact. Now with a core that is principles-led, evidence-based and outcomes-driven the New Profession Map makes clear its intentions towards expertise and impact – and for me that’s a massive positive shift.
Let’s look at the core in a bit more detail:
Why putting evidence in the core is such a big deal
Evidence is crucial not only in informing more effective decision making and making positive outcomes more likely, it also protects against the emergence of fads and trends which can divert and distract from good-practice. By putting evidence in the core, the people professions now have a clear focus on drawing on evidence in all its forms and using these insights, often from academia. The new map makes it clear that being an effective people professional means exploring academic research, taking a researcher approach to practice, being innovative, challenging conventions and applying critical thinking to practice. Research into practice is therefore key.
The CIPD Applied Research Conference: bridging the research-practice divide
To be effective evidence-based professionals the people profession must embrace academic research, and work in partnership with researchers to improve practice. As the CIPD we see the bridge between academia and practice working best when its two-way. Often the research and practice communities are working towards the same goals and as such it’s important that both communities come together and learn from one another.
It is for this reason that ago we created the CIPD Applied Research Conference, our annual event designed to bring leading researchers and expert practitioners together to share, debate, explore and challenge each other on important topics facing the people profession and the world of work. Crucially the focus of the conference is always on evidence and bridging the gap between academic and practice. This year, on the 5th and 6th of December we’re excited to be bring the conference to Nottingham Business School at Nottingham Trent University.
As 2018 nears its close there’s a lot to be excited for in 2019 in the people profession. A new map, a greater emphasis on the importance of evidence, and more opportunities to network, share and debate good practice and evidence in the profession. I’m excited to see what the next 12 months brings!
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