By Sinead Costello, Head of Partnerships at the CIPD.
In June 2020 the CIPD and Haymarket ran our first-ever digital Festival of Work, bringing people professionals content on the future of work at a time when they needed support and guidance like never before.
In less than two months we developed a new online festival, including a multi-stream conference and free learning programme with a full exhibition, networking chat and wellbeing zone, bringing world-class content and connections to over 26,000 customers, resulting in us trending at #2 on the first morning of the show on Twitter UK.
Here’s how we did it, and what we learnt along the way.
Covid-19 had turned our working lives on its head. Furloughs, redundancies and home working were commonplace; a recession and mental health crisis were expected imminently; and the killing of George Floyd shone a light on the institutional racism in our culture. Businesses were turning to their HR, L&D and OD teams for support and guidance like never before.
In April 2020, we agreed with London Olympia that we wouldn’t be able to welcome 7,000 customers to London Olympia on 10-11 June for our face-to-face Festival of Work event as planned. However, as experts on the world of work we had a responsibility to support our customers somehow, and so we approached the planning of an online event using a customer-first set of principles:
We were advised that our sub-teo month turnaround would be challenging, but we achieved it by leveraging a strong event partnership to bring experts from both businesses (CIPD and Haymarket) together to work on the following streams:
Next piece: Six learnings from the CIPD's first-ever digital Festival of Work
Join the CIPD Annual Conference and Exhibition, on 11-12 November 2020, for an exciting online format. Blending inspiring and thought-provoking speakers with digital networking and a range of industry-leading suppliers.
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