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Employer Branding

Hi everyone, I hope you are all safe and well.

i am looking for some support and assistance with the above and am wanting to pose some questions please.

what does employer branding represent 

how does it / could it / will it help an educational setting ( collage) or and a company

how would you go about initiating and carrying out a review, what tools would you use to support you with this

thanks in advance

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